When most collectors think of antique advertising, their minds immediately go to gas signs, thermometers, or oil cans. But there’s another category quietly ticking up in value and collector demand: antique advertising clocks.
These once-functional timepieces hung in service stations, pharmacies, hardware stores, and grocery stores across America—boldly displaying the time while promoting everything from soft drinks to spark plugs.
Let’s explore why these clocks are now catching the eye of collectors and decorators alike, and which ones are bringing in top dollar.
⏳ A Brief History of Advertising Clocks
Starting in the 1930s and booming through the 1960s, manufacturers like Pam Clock Company, Neon Products Inc., and Telechron produced clocks that were branded for major companies. These clocks were:
- Given away or sold at-cost to businesses
- Designed to hang in visible, high-traffic areas
- Made with metal housings, glass lenses, and electric motors
They became a staple of the American commercial landscape—always running, always advertising.
💎 Why Collectors Love Them
1. Art Meets Function
These clocks aren’t just beautiful—they’re functional. That combination of form + purpose makes them irresistible to both collectors and decorators.
2. Illuminated Designs
Many vintage advertising clocks are backlit or feature neon tubing, casting a soft glow that gives them instant visual appeal in any room or garage.
3. Nostalgia & Brand Loyalty
They often promote beloved vintage brands: Coca-Cola, Pepsi, Ford, Texaco, Goodyear, AC Delco, 7-Up, and more.
4. Undervalued (For Now)
While gas signs have exploded in price, clocks are still relatively affordable—making them a smart entry point for new collectors.
💰 How Much Are Advertising Clocks Worth?
| Brand / Style | Estimated Value (Working Condition) |
|---|---|
| Pam Coca-Cola Bubble Clock | $400 – $1,200 |
| Texaco or Sinclair Clock | $500 – $2,500+ |
| Neon Clocks (with tubing) | $1,000 – $5,000+ |
| Generic hardware store clocks | $150 – $500 |
| Rare dealership clocks | $2,000 – $10,000+ |
Note: Restored clocks may sell lower than originals in untouched condition.
🔍 What to Look for When Buying
✅ Original motor and wiring – Vintage motors are a good sign; modern replacements may affect value.
✅ Working lights and movement – A non-working clock isn’t worthless, but fully functioning pieces demand more.
✅ Glass face vs. plastic – Older, more valuable clocks have real glass faces and metal housings.
✅ Logo authenticity – Check for correct fonts, branding, and color usage.
✅ Pam Clock Co. stamp – A mark of quality on many sought-after models.
⚠️ Watch Out for Reproductions
There are many fake or “fantasy” clocks being sold online today—especially with neon lighting or “custom” logos.
Avoid:
- Clocks with perfectly clean faces but claimed to be 70+ years old
- Modern quartz movements unless clearly stated as restored
- Over-polished aluminum housings
- Brands that didn’t issue clocks during the era (e.g., Apple or Tesla “vintage” clocks)
🧰 Restoring vs. Keeping Original
While it can be tempting to restore a dusty old clock, many collectors prefer original condition, even with age wear.
If you do restore:
- Use period-correct parts
- Keep the original dial if possible
- Disclose all modifications when selling
🛍️ Where to Find Advertising Clocks
- Petroliana & advertising auctions
- Local estate sales or farm auctions
- Facebook Marketplace & Craigslist (search by brand name + “clock”)
- Vintage sign dealers and collector networks
🕵️♂️ Have a Vintage Clock to Sell?
We’re always looking to buy authentic advertising clocks—especially:
- Gas & oil brands
- Neon or illuminated models
- Early dealer or service station pieces
- Pam or Telechron brand clocks
We pay top dollar for clocks in original condition and even higher offers for hand-delivered items.
📩 For Appraisal:
📱 Scan the QR code above to get an automated text with next steps.
📞 Or text or call us directly at 916-817-9625
