The Allure of Original Antique Advertising Signs

Original antique advertising signs are timeless collectibles that capture the spirit of bygone eras. From early 20th-century soda advertisements to iconic automotive branding, these signs offer a glimpse into the history of commerce and design. Whether you’re a seasoned collector or just starting, understanding what makes these signs special can enhance your appreciation and help you build a valuable collection.

What Are Original Antique Advertising Signs?

Original antique advertising signs are authentic, vintage pieces created to promote products or services. These signs were made with durable materials like porcelain, tin, and wood, designed to endure the elements while showcasing colorful graphics and bold typography.

Common Types of Advertising Signs

1. Porcelain Signs: Known for their vibrant colors and durability.
2. Tin Signs: Lightweight and often featuring bold, embossed designs.
3. Wooden Signs: Typically hand-painted and used for storefronts.
4. Neon Signs: Eye-catching and iconic, often used in the mid-20th century.

Why Collect Original Antique Advertising Signs?

Collectors are drawn to these signs for several reasons:

• Historical Value: Each sign tells a story about the era and industry it represents.
• Artistic Appeal: Their vibrant graphics and unique designs make them standout decor pieces.
• Investment Potential: Original signs often appreciate in value, especially rare and well-preserved ones.

How to Identify an Original Sign

Distinguishing original antique advertising signs from reproductions is crucial for collectors. Here’s how:

1. Examine the Materials: Originals are often made with high-quality materials like porcelain or thick tin.
2. Look for Manufacturer Marks: Authentic signs usually include marks or stamps indicating the maker and date of production.
3. Check for Patina: Genuine vintage signs show natural aging, such as rust, fading, or minor chips.
4. Study the Graphics: Authentic signs often feature intricate details and vibrant, baked-on colors that reproductions lack.

Caring for Your Collection

Proper care ensures the longevity and value of your antique advertising signs:

• Clean Gently: Use mild soap and water with a soft cloth to remove dirt and dust.
• Avoid Harsh Chemicals: They can damage original finishes.
• Display Safely: Keep signs indoors, away from direct sunlight and moisture.
• Invest in Protection: Use brackets or display cases to prevent accidental damage.

Where to Find Original Antique Advertising Signs

Finding authentic antique advertising signs requires patience and research. Here are some reliable sources:

• Antique Stores: Local shops often carry unique and verified pieces.
• Flea Markets and Estate Sales: Great for uncovering hidden gems at reasonable prices.
• Specialized Dealers: Experts in vintage advertising who can provide authenticity guarantees.
• Online Marketplaces: Sites like eBay or Etsy offer wide selections but require careful scrutiny to avoid reproductions.

The Value of Original Antique Advertising Signs

Several factors influence the value of these collectibles:

• Brand Recognition: Signs from iconic brands like Coca-Cola, Texaco, and Goodyear fetch higher prices.
• Condition: Signs in mint or excellent condition command premium values.
• Rarity: Limited production runs or signs from defunct companies are especially prized.
• Size and Design: Larger, more intricate signs often have higher market value.

FAQs About Antique Advertising Signs

Q: How can I tell if a sign is original or a reproduction? A: Check for signs of natural aging, manufacturer marks, and authentic materials like porcelain or embossed tin.

Q: Are restored signs less valuable? A: It depends. While professional restoration can preserve a sign’s appearance, overly restored signs may lose some appeal to purists.

Q: What are the most valuable antique advertising signs? A: Signs from iconic brands in excellent condition, such as Coca-Cola or Mobil Pegasus signs, often top the list.

Q: Can I display antique signs outdoors? A: It’s not recommended unless the sign is weatherproof and securely mounted, as exposure can degrade its condition.

Q: What should I avoid when collecting antique signs? A: Avoid impulsive purchases without verifying authenticity, and be cautious of reproductions.

Conclusion

Original antique advertising signs are more than just collectibles; they’re pieces of history that add character and charm to any space. Whether you’re preserving a bit of Americana or investing in a growing market, these signs offer endless opportunities for discovery and appreciation. With careful selection and proper care, your collection can become a valuable and cherished legacy.